Trade marks are core assets of many businesses, although unfortunately in Holman Webb's experience - they are often overlooked.
A few recent cases have highlighted just how important it is to ensure your trade mark arrangements are in place and, just as importantly, effective.
it is crucial to keep in mind that registering a trade mark is not the end of the process; there have been many cases of businesses ‘setting and forgetting’ their marks, only to have their registrations challenged.