Online providers have been warned that advertising the lowest price on a web landing page, then adding admin costs, insurance, booking fees and other expenses as you work through the booking process will be consider unfavourably by the Australian Competition and Consumer Commission (‘ACCC’).
Just ask Jetstar and Virgin. The ACCC has hit them with fines totalling over $750,000 for doing just that.
The ACCC first began openly tackling the issue of drip pricing in 2014. Drip pricing, according to the ACCC, is defined as the incremental disclosure of fees and charges over an online booking process.